Apple seeks to reinvent itself beyond the iPhone

Apple seeks to reinvent itself beyond the iPhone

Launches its new video platform and launches its own credit card

  The experts and the market expected a new platform that would face Netflix, the great king of the market. The lights of the great theater Steve Jobs of the Apple Park have been ignited to discover a new stage in Apple and that wants to prop up a leg of the business of the giant of Cupertino: the services.

Tim Cook, CEO of Apple, has a goal and wants to get it: 50,000 million dollars of income for services in 2020. iPhones, iPads, Macs have given way to other ads.

  With all the lights looking at Apple, the giant of Cupertino has taken his chest and has pulled Hollywood stars to present his new Apple TV + and the first face, Steven Spielberg.


A declaration of intentions, because the misunderstandings of the renowned director with Netflix are already known. However, the bet of Apple, beyond stars of the Seventh Art, has been in an ad without major announcements regarding the catalog.

The new redesign of Apple TV comes with Channels, where on a single screen the user can access the iTunes movies that he has purchased or watch the series from other platforms, such as HBO. At the moment, Spain is not yet in the Channels market.

However, the big bet is Apple TV + with original content created and produced by the giant of Cupertino. It is a subscription service, without advertising, with new exclusive programs, available as of this same autumn. There is still no exact date or price.


Before his death in 2011, Steve Jobs, founder of Apple, dreamed of what today seems to bring to market his successor. "I would like to create an integrated television set that is extremely easy to use. It would be synchronized in an integral way with all your gadgets and with iCloud ».

2011 was still soon to be consumed in streaming movies and series. The great revolution came in 2017 and now Apple TV offers its customers an impressive catalog of 4k HDR movies.


Apple Card is Apple's new credit card, a step further in its already well-known Apple Pay and which has accumulated more than 10 billion transactions since its launch. The new credit card of the Cupertino giant is created to "generate a new way of paying and analyzing everything you spend day to day".

Built in titanium, you only need to request the card from the iPhone and start using it all over the world, but your application is only available in the United States. Apple has partnered with Goldman Sachs as the issuing bank and with MasterCard.